Market IntelligenceThe Chinese market is anything but transparent. Information about products, competitors, and customers are often not available, or may be deceptive or even manipulated. Therefore, published information is not a reliable basis for business activities in the challenging but increasingly important Chinese market. For instance, it is hard to find credible information about emerging Chinese enterprises which are often much more competitive than official data show. Moreover, the special conditions in the Chinese hinterland are mostly unknown. Chinese provinces differ significantly in cultural particularities, patterns of demand, customer behavior, and the regional competitive environment from the major cities. Even traditional approaches of demographic segmentation will no longer succeed. The dynamic Chinese market generates completely new consumer and lifestyle groups which can only be analyzed by using psychographic and ethnographic methods. Investigative Market IntelligenceWhile traditional market research in China is usually superficial, investigative market intelligence provides significant insights to provide a reliable strategic basis for business activities. Market Intelligence includes analysis of Chinese sales and procurement markets as well as the analysis of the requirements for US companies. The focus of investigative Market Intelligence
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