chinabrand


 

Competitive Intelligence

China's political system and some business practices of Chinese market participants can lead to unfair competition. As a result, US companies are forced to increase their attention on the competitive environment and to obtain more competitive information, compared with other markets. In China, Competitive Intelligence - including early research, observation, and analysis of competitors - is a crucial success factor for long-term strategy and day-to-day operations.

While Competitive Intelligence is ethically and legally restricted in the US, Chinese law allows some investigative research methods and undercover activities. In the competitive Chinese business environment, professional investigators are involved in CI acting within the legal framework.


Companies should ask these questions about CI projects:

  • Which Chinese competitors will attack us?
  • Which weak points will they attack?
  • What are their targets, strategies, and tactics?
  • What are our competitors' strengths and weaknesses?
  • Which market and channels do competitors target - with what products and services?
  • What technologies, innovations and IP rights do they own?